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Political Campaign Targeting

Our team accesses highly engaged audiences based on their online behaviors to reach the potential audience on all their devices through marketing tactics.

Two individuals at the voting poll

Published on

Jan 17, 2024

Written by

Huddled Masses

Category

Case Study


According to Nielsen, staying inside can lead to a 60% increase in content consumption

Access these highly engaged audiences based on their online behaviors, content viewing and purchase history. Reach your potential customers on all their devices: Desktop, Mobile, Connected TV, Streaming Audio and Podcasts.

Our team offers strategy consulting, media planning, buying, placement, and full campaign management. We are experienced in running political & advocacy campaigns for presidential elections, issue advocacy, house/senate races, Super PACs, local/state elections and local/statewide propositions.

Sample political campaign targeting

Behavioral Targeting

Use premium audience segments to find users who are most likely to vote.

  • Audience » Political Party
  • Voters » Likely Voters (Party Specific)
  • Voter Status » Undecided Swing Voters
  • Voting History » 2020 First-Time Presidential Year Voters
  • Politics/Civics » Federal, State, Local Elections Voter

Demographic Targeting

Find hard to reach audiences using demographic targeting tactics:

  • Voters by Demographic Selects » African American Voters
  • Voters by Demographic Selects » Female Voters
  • Voters by Demographic Selects » Hispanic / Latin American Voters
  • Demographics » Millennial Latino Voters

Re-marketing 

  • Re-market to users who visit your site with dynamic messaging.

Lookalike Modeling

  • Start with your own CRM data base as a seed audience and our algorithm will look for new clients with similar attributes to your current ones.

Email Targeting

  • Let us help you reach new registered voters using our advanced first party data and deploy your message to them via email.

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