Music Festival Ticket Sales: Overview & Wins
- Campaign Goal: Ticket sales
- Client Background: This festival is a yearly Hip Hop and R&B festival in Atlanta, held in late October
- This is our first year running campaigns in Basis (Programmatic), Google Ads (Performance Max), Meta Ads and TikTok
$3,549,766.61 Revenue Generated from Ticket Sales
4,337.21% Overall Campaign ROI
Contributors to campaign success
- Teamwork & collaborative efforts of our dedicated team
- Laura spearheaded the TikTok Ads segment
- Roy led Meta Ads
- Dollarbird managed Performance Max
- Kirk oversaw the Programmatic aspect while coordinating details to the other team members
- Each team member played a crucial role, ensuring the seamless execution of their respective responsibilities.
- Together, we effectively drove awareness and boosted ticket sales, demonstrating the power of a well-coordinated and diverse approach across multiple channels.
How to apply this success to other campaigns
- Leveraging a multi-channel approach in our campaign not only enhanced brand awareness through diverse touch points but also provided the Service team with valuable insights.
- By continuously assessing performance across platforms, the team could guide the client in reallocating budget to the most effective channels and optimizing creative strategies.
- Maintaining dynamic interactions between platforms facilitated ongoing client consultations, enabling real-time adjustments and informed decisions on budget allocation and creative direction week after week. This adaptable and consultative approach forms a foundation for applying successful strategies and insights to future campaigns across various accounts.