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Increasing Annual Music Festival Ticket Sales

This festival is a yearly Hip Hop and R&B festival in Atlanta, held in late October. The client wished to increase ticket sales with optimized campaigns.

Girls on shoulders in crowd at music festival

Published on

Jan 24, 2024

Written by

Huddled Masses

Category

Case Study

Music Festival Ticket Sales: Overview & Wins

  • Campaign Goal: Ticket sales
  • Client Background: This festival is a yearly Hip Hop and R&B festival in Atlanta, held in late October
  • This is our first year running campaigns in Basis (Programmatic), Google Ads (Performance Max), Meta Ads and TikTok

$3,549,766.61  Revenue Generated from Ticket Sales

4,337.21% Overall Campaign ROI

Campaign overview

music campaign chart

Contributors to campaign success

  • Teamwork & collaborative efforts of our dedicated team
  • Laura spearheaded the TikTok Ads segment
  • Roy led Meta Ads 
  • Dollarbird managed Performance Max
  • Kirk oversaw the Programmatic aspect while coordinating details to the other team members
  • Each team member played a crucial role, ensuring the seamless execution of their respective responsibilities.
  • Together, we effectively drove awareness and boosted ticket sales, demonstrating the power of a well-coordinated and diverse approach across multiple channels.

How to apply this success to other campaigns

  • Leveraging a multi-channel approach in our campaign not only enhanced brand awareness through diverse touch points but also provided the Service team with valuable insights.
  • By continuously assessing performance across platforms, the team could guide the client in reallocating budget to the most effective channels and optimizing creative strategies.
  • Maintaining dynamic interactions between platforms facilitated ongoing client consultations, enabling real-time adjustments and informed decisions on budget allocation and creative direction week after week. This adaptable and consultative approach forms a foundation for applying successful strategies and insights to future campaigns across various accounts.

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