The average brand has seven touchpoints, or places where potential customers discover your brand, consider whether it’s right for them, are influenced by outside sources, and ultimately decide to make a purchase. Those touchpoints are encountered online -- via your website, social media, affiliate networks and news sources -- as well as in real life.
Consumers are frustrated when your digital touchpoints fail to acknowledge previous interactions, or provide a cohesive experience. Of course, providing that level of personalization and cohesion requires you to create an integrated marketing solution supported by a fully integrated tech stack.
What is an Integrated marketing Solution?
Integrated marketing solutions are a way to approach all of your marketing initiatives to ensure they align to a single goal and deliver a consistent experience to your prospects and customers. The goal is to ensure all of the pieces -- messaging, channel strategy, support tech stack -- are coordinated.
When you work with Huddled Masses, our team will examine your:
- Digital Sales Channel. We help you analyze all the touchpoints in your digital sales funnel, from website visits and social media interactions to email campaigns and mobile app engagement.
- Custom Goal and KPIs. Our teams will help you identify the KPI that reflect the goals you want to achieve within your digital sales channel, whether that’s increasing brand awareness, generating leads and conversions or driving lifetime value.
- Measurement. You can’t determine success if you can’t measure what you want to achieve. We’ll track your KPIs so that we can measure your success. We will look at a variety of metrics, including website analytics, social media insights, conversion rates, and customer lifetime value.
- Unifying Strategies. Our teams will create a cohesive marketing strategy that integrates all your digital marketing activities. For example, social media campaigns might align with email marketing efforts, and website content might support paid advertising initiatives.
- Optimizing Your Purchasing Journey. How are your customers experiencing your brand? Can they move seamlessly from awareness to consideration and ultimately to conversion? To help you answer that question, Huddled Masses will analyze user data and customer behavior across the entire digital sales channel to identify areas for improvement.
- Personalization. Today’s consumers expect personalized messaging and brand experiences, and brands that provide the personal touch earn long-term engagements. Our teams will develop tactics for tailoring messages and experiences to individual users based on their preferences and behavior.
- Technology Integration. Your digital advertising and marketing tech stack provide the foundation for a seamless and fully integrated marketing initiative. Our teams will evaluate your tech stack to ensure it meets your needs, looking at your marketing automation tools and data analytics platforms to ensure it can streamline tasks, campaign management, and gain deeper insights into customer behavior.
Why Invest in an Integrated Marketing Solution?
An integrated marketing solution will deliver a range of mission-critical benefits. To begin, it will enable you to deliver a consistent brand message and user experience across all touchpoints, which reinforces your brand promise with each interaction.
It will also improve your customer journey in numerous and important ways. By definition, integrated marketing solutions analyze user behavior across your entire digital sales funnel, enabling you to optimize the customer journey and convert more prospects into loyal customers.
Additionally, integrating data from all of your channels will provide your brand with a more comprehensive assessment of your marketing performance. This allows for better measurement of your campaigns and a clearer understanding of what's working and what's not.
A fully integrated tech stack that leverages automation tools and streamlined workflows will drive efficiency, and ultimately save your team's time and resources. Those teams are then free to focus their efforts on more strategic activities, such as honing messaging and audience development.
In short, an integrated marketing solution will allow you to drive ROI, attract more qualified leads, convert them at a higher rate, and build stronger customer relationships.
When to Invest in an Integrated Market Solution?
When an Integrated marketing approach is needed when you are experiencing a need for:
- Brand expansion or diversification
- Brand refresh or repositioning
- Facing competitive pressures
- Performance improvement
Ready to launch an integrated marketing solution? Get in touch.
