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Google Ads Audit for Global B2B Company

The goal of the campaigns was to sign up new customers for a free trial. Our team conducted a Google Ads Audit and implemented our findings.

Published on

Jan 17, 2024

Written by

Huddled Masses

Category

Case Study


The client was using a small firm contractor  to manage their account and didn’t feel  that they were getting the most out of their  budget, campaigns and performance were  stagnant. Conducted a Google Ads Audit  and implemented findings. 

Optimizations included but not limited to:

  • Changed bid strategies to maximize ROAS
  • Paused underperforming campaigns
  • Optimized budget allocation
  • Added negative dynamic targets
  • Utilized performance max when applicable
  • Audience segmentation
  • Daily management and attention to data
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