The client was using a small firm contractor to manage their account and didn’t feel that they were getting the most out of their budget, campaigns and performance were stagnant. Conducted a Google Ads Audit and implemented findings.
Optimizations included but not limited to:
- Changed bid strategies to maximize ROAS
- Paused underperforming campaigns
- Optimized budget allocation
- Added negative dynamic targets
- Utilized performance max when applicable
- Audience segmentation
- Daily management and attention to data
