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How we drove visitation at the Naples Zoo

The Naples Zoo was looking for a new agency partner who could help them drive ticket sales and increase their overall ROI

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SERVICES

App Store Search Engine Optimization

PLATFORMS

Apple and Android

RESULT 1

24% increase in app downloads

RESULT 2

Over 3.5mm new app downloads

Project Overview

The Naples Zoo was looking to find a new agency partner who could help them drive ticket sales and increase their overall ROI. Their current agency had only been having them run brand awareness campaigns and was not tracking anything beyond clicks. In addition they also were looking for a partner who had experience running multi-cultrual campaigns.

Our team created pixels and assisted the client with placing them on their website. We also did test purchases to ensure everything was tracking properly prior to launch. One week after the campaign launch, we looked at all the data we had gathered and began making optimizations and moving budget towards the strategies that were driving the most conversions, creating new strategies based upon our learnings and turning off strategies that were not working.

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Execution

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One Image

Project results

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TESTIMONIALS

What our clients say Huddled Masses

 

DDH_Testimonials_Logo_AmazonPublisherServices

"We are excited about the collaboration between Amazon Publisher Services and Huddled Masses, the added demand that the integration will drive for APS-connected publishers, and the value that TAM will drive to Huddled Masses diverse portfolio of connected media partners"

 

DDH_Testimonials_Logo_Beeswax

"We look forward to working with Huddled Masses to drive innovation and growth in CTV, while helping to provide Beeswax's clients with an easier pathway to access multicultural content within the programmatic ecosystem"

 

DDH_Testimonials_Logo_CPanel

"As a technology company, we needed a performance marketing platform that had real-time insights and expertise to prospect new leads and help with conversion-and Huddled Masses delivers the result."

 

DDH_Testimonials_Logo_OmnicomMedia

"Huddled Masses efficiency and flexibilty, combined with its 'one-stop-shop setup for buying in general market and multicultural inventory has made them a vital partner in our programmatic media buying system."

 

DDH_Testimonials_Logo_Mediavine

"Huddled Masses has been able to source minority-owned inventory from Mediavine's network of 8,300+ independent publishers helping us move one step closer to providing long-overdue representation of diverse publishers"

 

DDH_Testimonials_Logo_PigeonForge

"Over the past 8 years, Orange142's strategic approach has given us access to the same broader markets and opportunities as even the largest national advertisers. All in all, Orange142 partnership has consistently produced strong results - which helped us build a booming regional tourism economy."