About Kristie MacDonald

Kristie brings more than 15 years of entertainment marketing and research experience to her leadership role at Huddled Masses. As a key member of Huddled Masses team, Kristie has helped implement operations and analytical processes that ensure the company and client media run more efficiently.  She enjoys solving the unique strategic puzzles presented by each client business challenges. 

Before joining the company in 2015, she served as Managing Partner and Director of Digital Distribution for the Modi Media division of GroupM. In that position, she was integral to the development of the media investment group’s addressable television business. Previously, Kristie was the Vice President of Analytical Solutions for Rentrak Corporation, which was acquired by ComScore. While at the global measurement and research company, she was named one of Multichannel News’ “40 under 40.” Earlier in her career she held key marketing posts at Ripe Digital Entertainment and Paramount Pictures.

She is based in Los Angeles, California and when not working on improving client digital performance is out hiking in the Eastern Sierras or doing acroyoga.