Huddled Masses Blog

Political Campaign Targeting

Written by Huddled Masses | Jan 17, 2024 10:48:56 PM

According to Nielsen, staying inside can lead to a 60% increase in content consumption

Access these highly engaged audiences based on their online behaviors, content viewing and purchase history. Reach your potential customers on all their devices: Desktop, Mobile, Connected TV, Streaming Audio and Podcasts.

Our team offers strategy consulting, media planning, buying, placement, and full campaign management. We are experienced in running political & advocacy campaigns for presidential elections, issue advocacy, house/senate races, Super PACs, local/state elections and local/statewide propositions.

Sample political campaign targeting

Behavioral Targeting

Use premium audience segments to find users who are most likely to vote.

  • Audience » Political Party
  • Voters » Likely Voters (Party Specific)
  • Voter Status » Undecided Swing Voters
  • Voting History » 2020 First-Time Presidential Year Voters
  • Politics/Civics » Federal, State, Local Elections Voter

Demographic Targeting

Find hard to reach audiences using demographic targeting tactics:

  • Voters by Demographic Selects » African American Voters
  • Voters by Demographic Selects » Female Voters
  • Voters by Demographic Selects » Hispanic / Latin American Voters
  • Demographics » Millennial Latino Voters

Re-marketing 

  • Re-market to users who visit your site with dynamic messaging.

Lookalike Modeling

  • Start with your own CRM data base as a seed audience and our algorithm will look for new clients with similar attributes to your current ones.

Email Targeting

  • Let us help you reach new registered voters using our advanced first party data and deploy your message to them via email.