New Customer and Product Sales for Established Beauty Brand
Increase brand awareness/drive new customers. Increase online sales. They are known for their cleansing balm one is purchased every 15 seconds but they are actually a skincare brand and want to increase the sales for other products as well.
Audience: Current customers, drive new customers, They want to attract more “young female professionals.”
Social media campaign overview
FACEBOOK
- We have over delivered on impressions every month
- Revenue up 15%+ each month vs. previous year
- CPC low at .65 cents
TIKTOK
- When we launched, TikTok did not have the option to do a sales campaign our goal was to get their current content in front of more people.
- They now have the option to run a CPA campaign and we have placed the pixel and it’ live. It’s new so in another month we can evaluate. We don’t have any previous data to compare it to.
Google YMOM Insights
November 2023 compared to November 2022
- Impressions up +270% (285k vs 77k)
- Clicks up +69% (4,395 vs 2,597)
- Conv up +48% (198 vs 133)
- CPA down +60% ($22 vs $55)
- Revenue up +34% ($7,965.81 vs $5,963.25)
- ROAS up +126% (1.9 vs 0.8)
Google MOM Insights
November 2023 compared to October 2023
- Conv Rate is up +69% Nov over Oct (from 2.7% to 4.5%)
- Revenue is also up +40.2% (from $5,682.36 in Oct to $7,965.81 in Nov)
- CPA is down -67% for this same period, which is great to see – we spent less for each conversion in Nov ($22) compared to Oct ($65)
- Traffic and clicks are both down somewhat (-14% and -28%) but conversions were up +22% even so – so the campaigns are running more efficiently. Some of this also has to do with the ramp up during the black Friday week as well.
- ROAS is looking up as well, +243%. Nov ROAS of 1.9, over Oct ROAS of 0.5 and diverse approach across multiple channels.